Inspiring content ideas for non-profits

Last week’s post was dedicated to content creation ideas for businesses. This week, some content inspiration for non-profits looking to make the most of social media to foster relationships with […]

February 7, 2016 // Bonnie // No Comments //

Credit: evolutionyou.net

Last week’s post was dedicated to content creation ideas for businesses. This week, some content inspiration for non-profits looking to make the most of social media to foster relationships with current and potential donors and volunteers. I did some searching and found a few posts offering fantastic ideas you can use to get started on content creation!

Where you can look for inspiration

This post from Inspiring Generosity offers some tips for finding inspiration through things you already have, including:

  • Your organization’s brochures

This information can be repurposed for your blog. Each brochure can be the basis of an individual story. As a bonus, your blog is the perfect place to expand on what’s in your print materials – AND – share it with a new audience. Just make sure you rewrite it so that it’s web friendly.

  • Print newsletters

Facts, figures charts and stories that you’ve already used in traditional materials can be freshened up and reused on your blog. They can also be used for tweets and Facebook posts.

  • Your past

Chances are your organization has a treasure chest of old photographs, newsletters, and the like stashed away somewhere. Share your history on your blog! It will be fun to look back and will offer you the opportunity to showcase your organization’s rich past as part of the community.

Some ideas for starting fresh

Of course your existing materials can’t be used endlessly, so here are some great ideas for new content, courtesy of Nonprofit Tech 2.0 (these are just the highlights so click to see the full list):

  • Share stories, videos and photos from events

This one is a no-brainer. Social media loves multimedia, and donors and volunteers alike enjoy seeing your organization in action.

  • Interview experts

Interview someone who’s an expert on your non-profit’s mission or programming. This could be someone involved with your organization or someone completely separate. Write the post in a Q & A format and ask questions like a journalist would. Doing posts like this can add to your credibility, while showcasing your connections with relevant people in the community.

  • Share resources and tips

This suggestion is a good one for a couple reasons. First, social media users are big fans of list style posts and respond enthusiastically to posts that offer them something of value. Second, posts like these speak to your authority as a thought leader and allow you to educate people.

  • Profile and showcase donors, volunteers and staff members

One of the foundations of social media is that it’s inherently human. It’s real people having real conversations. Capitalize on this by letting “real” people, like volunteers and donors speak on your blog. Interview them and take photos. Highlight their contributions. In doing so, you’ll help people see beyond your organization to the wonderful people that make it work. Plus, you’ll be able to publicly recognize the efforts of the people at the heart of your organization.

These are just a few fantastic content ideas to get you started. Now find your voice and get writing!

Check out this post from Branded Out Loud for some tips on designing your blog.