Snapshot: the world of PR, then and now

Social media is fundamentally changing the way we approach PR. There’s much to explore about this topic and it’s one that I find particularly relevant and interesting. In fact, my […]

March 21, 2016 // Bonnie // No Comments //

Social media is fundamentally changing the way we approach PR.

There’s much to explore about this topic and it’s one that I find particularly relevant and interesting. In fact, my top 3 recommendations for what PR pros should concentrate on in 2013 all relate to PR practices that are evolving thanks to social media.

I’ve written a number of posts dealing with this evolution, including an exploration into the growing prevalence of brand journalism and the impact social media is having on media relations. You can get caught up on all my previous social media/PR posts here.

There’s no denying it and there’s no avoiding it – with all of these changes, and new technology, the PR industry just looks different in today’s digital world. Just how different? Check out this infographic from InkHouse:

Check out next week’s post when I look at what are some of the fundamental things PR pros need to do to stay ahead of the curve in today’s digital world.

Check out next week’s post when I look at what are some of the fundamental things PR pros need to do to stay ahead of the curve in today’s digital world.