Tips for using LinkedIn and SlideShare for personal branding

Investing time and resources into building and maintaining your personal brand online is extremely important. In today’s world, your Google results can be the difference between personal branding success and […]

February 28, 2016 // Bonnie // No Comments //

Investing time and resources into building and maintaining your personal brand online is extremely important. In today’s world, your Google results can be the difference between personal branding success and failure.

Luckily, there are a number of online tools available to help you manage your online presence. In a previous post, I discussed five such online personal branding tools that you should include as part of your personal branding arsenal. This week, I’ve rounded up a couple of handy resources that can aid you in making the most of two sites that are tailor made for personal branding: LinkedIn and SlideShare.

LinkedIn

As of December 31, 2012, LinkedIn has more that 200 million registered members worldwide. With numbers like that, having a LinkedIn profile isn’t optional.

 

So how can you make sure you’re making the most of this online personal branding powerhouse? The Huffington Post ran an article this week offering excellent tips for building a personal brand through LinkedIn. Here are some of the highlights:

  • Make sure to fill out your profile completely. The more complete your profile is, the more search results you’ll show up in.
  • Always use a professional photo. Users are more likely to check out a profile that includes a professional looking photo. A professional photo is mandatory for optimal personal branding – and you should be using the same one for all of your online profiles.
  • Don’t be afraid to ask your network for recommendations. This includes current and former clients, peers, and employers.
  • Don’t forget SEO. Be sure to include relevant keywords throughout your profile. This increases your chances of being found in both LinkedIn and Google searches.

SlideShare

SlideShare is an excellent place to showcase your position as a thought leader in your field by posting examples of your great work, like PowerPoint presentations, PDFs etc. Two of the key benefits to doing this are:

  • It’s great for SEO
  • It helps you satisfy the “multimedia” component of a successful blog. You can embed everything you post to SlideShare directly into your blog posts.

To master this tool, check out this article offering tips for personal branding success with SlideShare. Some main takeaways include:

  • Add tags. Much like with your blog, tags allow you to sort your content by subject matter making it easier for visitors, and Google, to search for relevant information.
  • Take time to add interesting descriptions for your presentations. A description should clearly set out what the presentation is about and be attention-grabbing at the same time. Be sure to include relevant keywords for SEO purposes.
  • Thoroughly complete your profile and make sure it reflects your personal brand. Your SlideShare profile should match all your other online profiles.